The Peruvian government was given the rights to use the concept of “Peru Now”, which will be from now on the brand name to promote investment and international trade in Peru in the “Year of the World Summits.”
The Peruvian government declared 2008 as the “Year of the World Summits” since Peru host this year’s V Latin American and the Caribbean – Europe Union Head of State and Government Summit and the XVI Asia-Pacific Economic Cooperation Summit (APEC) among others. These events will welcome more than 40,000 visitors such as head of states, ministers, investors and business people from around the world.
This project, Peru Now, promoted by the National Confederation of Private Business Institutes (Confiep) and Scotiabank Peru, is a joined effort made by the public and private sectors aimed to create civic conscience in the population and show the world a country that its economy is growing fast and solid. At the events, Peru Now will deliver publications in different formats such as “Peru Now & Out” that introduces the production sectors and growth indicators, a DVD with complete information about the country, and the legal security unit for investments among others.
Sunday, June 1, 2008
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